Something isn't working

My emails are landing in spam

What to check before you change anything you have written.

Open this screen in the app ↗

Where an email lands is decided mostly by who it came from, not what it says. Check the sending setup before rewriting your words.

Check the sender first

Open Settings → Domains & Email and confirm the Email sender badge reads Connected. A sender that is only partly set up gets filtered hardest.

Important

The Check Setup button on that screen does not verify anything — it reports SPF and DMARC as passing for any domain typed into it. Do not treat a pass there as proof your domain is set up. Confirm with your domain provider instead.

Then the ordinary things

  1. Send yourself a test with Send test email and check where it lands.
  2. Avoid a subject in full capitals or with several exclamation marks.
  3. Keep the first email short. Long, link-heavy first contact is filtered more often.
  4. Ask your first few recipients to reply once — replies teach the provider you are wanted.